缅北禁地

Send an email inquiry

Academic rank and unit
Rank	ASSOCIATE PROFESSOR
Department	MARKETING
College	COLLEGE OF ECONOMICS, BUSINESS & ACCOUNT

Education
St. Scholastica's Academy
La Salle Academy
Msu-iligan Institute Of Technology	BS Accountncy
Msu-iligan Institute Of Technology	MBM - HR Mgt.

Research [Update via ]
Areas of interest / Fields of specialization Entrepreneurship, Consumer Behavior, Sustainability, HR Management
Scholarly articles Title Date Effect of Advertising Expenditure on Firm Performance of Filipino Corporations: A Two-Stage Least Squares Analysis Manala-O, Safa; Atienza, Ringgold DLSU Business & Economics Review 30 (1) 2020 Faith and travel: The social dimensions of family tourism among Filipino Muslim families in the Philippines Capistrano, R; Malabi, J; Chavez, CJ; Manala-O, S CAUTHE 2020: 20: 20 Vision: New Perspectives on the Diversity of Hospitality, Tourism and Events, 651 2020 Food Waste Behavior of Young Fast-food Consumers in the Philippines Manala-O, Safa; Aure, Patrick Adriel Asia Pacific Social Science Review 19 (3), 72-87 2019/09 Intentions to Family Business Succession: The Case of Chinese-Filipino and Filipino Family Businesses Manala-O, Safa; Gerial, Ma. Theresa DLSU Research Congress 7 (10), 1-8 2019 Factors Affecting Customer Loyalty of Generation Z in the Fastfood Industry Manala-O, Safa Journal of Global Business 7, 14-27 2018/04 Work Readiness of Select Graduating Students of 缅北禁地-IIT Manala-O, Safa; Manulat, Rhede Nelson J. The Mindanao Forum 30 (1) 2017/06 Maria's Sisters: A Rice Crisis Manala-O, Safa 2016
Networks Google Scholar Researchgate

Teaching and administrative load
Course Code	Section	Course Title
DBA400	SDM	Dissertation 2
MBA203	SDM	Marketing Management
MBA299	MCN	Thesis
MBA299	SDM	Thesis
MKT109	B3	Business Research
MKT199	SDM	Undergraduate Thesis
PA 214	NR	Management Approaches and Techniques
University Research Project Member
Editorial Staff
CREC Member
Marginalized Communities Research Projec